The India bottled water market is experiencing remarkable growth, driven by rising health consciousness, urbanization, and increasing disposable incomes. Valued at approximately USD 3.8 billion in 2024, the market is projected to reach USD 8.9 billion by 2030, reflecting a robust CAGR of 13% .
Market Dynamics and Growth Drivers
Key factors propelling this growth include:
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Health Awareness: Consumers are increasingly opting for bottled water over tap water due to concerns over water quality and hygiene.
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Urbanization: Rapid urban development has led to a surge in demand for packaged drinking water.
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Convenience: The availability of bottled water in various retail outlets and online platforms has made it a convenient choice for consumers.
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Premiumization: There is a growing preference for premium bottled water products, driven by rising disposable incomes and a focus on wellness.
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Competitive Landscape
The Indian bottled water market is characterized by the presence of both organized and unorganized players. Leading companies include:
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Bisleri International Pvt. Ltd.: A dominant player in the Indian market, known for its strong distribution network and brand recognition.
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PepsiCo Inc.: Through its brand Aquafina, PepsiCo has a significant share in the market.
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Coca-Cola Company: Its brand Kinley is widely available across the country.
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Parle Agro: Known for its brand Bailley, focusing on both bottled water and flavored beverages.
These companies are focusing on expanding their product portfolios, enhancing distribution channels, and investing in marketing strategies to strengthen their market position.
Regional Demand Trends
The demand for bottled water is witnessing regional variations:
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North America: High demand due to health-conscious consumers and the prevalence of premium bottled water products.
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Europe: Growing preference for eco-friendly packaging and sustainable sourcing practices.
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Asia-Pacific: Rapid urbanization and increasing disposable incomes are driving the demand for bottled water.
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Middle East & Africa: Scarcity of natural water resources and growing health awareness are contributing to the market growth.
Mergers, Acquisitions, and Recent Developments
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India: A significant merger in India’s bottled water industry includes the collaboration between Bisleri International Pvt. Ltd. and Zomato, marking a crucial shift toward online ordering and delivery. This merger highlights the changing dynamics of the bottled water sector, where consumer convenience and digital presence are pivotal for market leaders .
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United States: Companies are focusing on expanding their product offerings to include flavored and functional bottled water to cater to the evolving consumer preferences.
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Europe: There is an increasing trend towards mergers and acquisitions among bottled water companies to enhance market share and operational efficiency.
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Asia-Pacific: Strategic partnerships and collaborations are being formed to tap into the growing demand in emerging markets.
Conclusion
The India bottled water market is poised for significant growth, driven by changing consumer preferences, urbanization, and strategic industry consolidations. Companies are focusing on innovation, sustainability, and expanding their digital presence to capitalize on the burgeoning demand.
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Breaking Down the India Bottled Water Market : Key Segments Shaping the Industry
by Product
Flavoured Water
Purified Water
Mineral Water
Sparkling Water
Based on product, the India bottled water market is segmented into flavoured water, purified water, mineral water, sparkling water, and others. With a market share of over 40.0% in 2024, the purified category is expected to continue to dominate the market for the foreseeable future. Because polluted particles in running water are often the cause of diseases like typhoid, dysentery, and diarrhea, consumers are looking for ways to save water, and businesses are facing similar difficulties. For instance, Aquafina offers filtered, sodium-free pure drinking options. 500 million liters of pure water bottles are anticipated to be consumed annually in India because to the country’s high demand for mineral water, and the market is projected to grow at a rate of 25–35 percent annually.
by Packaging Type
PET (Polyethylene Terephthalate) Bottles
Water Cans
Others
by Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online
Others
The India Bottled Water Market is divided into off-trade and on-trade segments based on the distribution route. In 2024, the off-trade category had the most revenue share, accounting for 85.6%. All retail establishments, including supermarkets, hypermarkets, convenience stores, mini markets, and traditional stores, are included in this sector. The growing convenience of quickly choosing the preferred brand of bottled water with a certain mineral combination is propelling the growth of the India Bottled Water Market over the forecast period. The off-trade market carries brands including Himalayan, Bailley, Kinley, Bisleri, and Aquafina.
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Meet the Industry Leaders Revolutionizing the India Bottled Water Market
1. Bisleri
2. Himalayan
3. Bailley, Parle Agro
4. Pepsi’s Aquafina
5. Coca-Cola’s Kinley
6. Coca-Cola India
7. PepsiCo India
8. Dharibal Group
9. Narang Beverages
10. Aquasure
11. Kingfisher
12. Qua, Narang Group
13. Oxyrich, Manikchand
14. Rail Neer, IRCTC
15. Tata Water Plus
16. Pure Life, Nestle
17. McDowell’s No. 1
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Explore the Revolutionary Products Powering Market Success
- Past Size and Competitive Landscape
• Past Pricing and price curve by region
• Size, Share, Size Forecast by different segment
• Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Segmentation A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape Profiles of selected key players by region from a strategic perspective
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